Marketable Design
How To Craft A Marketable Design For Your Banner

In a lot of ways, creating a marketable design for a banner is quite similar to creating attractive designs for shirts. It is mainly due to the customers reacting the same way, and having similar methods of discerning both banners and shirts. While crafting banners for an exhibition booth or a similar event might seem more complicated, you can use similar tactics in marketing shirts to succeed with banners as well. Whether you are using traditional banners or wide roller banners for outdoor events, here are a few tips for crafting a marketable design for your banner.

No matter how complicated the idea might be, work toward simplifying it

It is all-too-easy to get carried away with inspiration and create an overly complicated design for your banner. However, even if it might be clever, you will only be attracting a small portion of visitors who are receptive to the complexity of the message. Unfortunately, not many people will be willing to put up with an overly complicated design, as they will only allow a few seconds for your point to get across.

If those few seconds have elapsed and the complicated design of your banner is still not making complete sense, chances are they will walk away. In an exhibition with many other booths, it is a relatively common occurrence. Work toward simplifying the idea – at least for your banner.

The simpler the design, the easier it will be to catch eyes and keep their attention

When it comes to a marketable design for banners, less is always more. If you are able to compress your idea into a simpler message, it minimises the risk of potential visitors ignoring your booth. They will be more likely to give your exhibition stand more attention as your banners made sense right away. The best part is that they will be more receptive to extra information when they begin interacting with your staff at the booth.

Limiting text is a great way of keeping a customer’s attention

The more time a visitor has to spend reading, the less likely they will be to stick around. It is the reason why some of the best brands around have relatively simple designs – and why they often receive backlash when they try to change it to something else. Keep your banners simple and easy to understand, and limit text as much as you can. It does not mean that you have to compromise the message, but if you can get away with saying less, it would be a good idea to do so.

The easiest way to make a marketable design for your banner is to prioritise simplicity over everything else. Keep in mind that you are trying to get your point across, but are limited to the attention that a potential customer gives you at the beginning. If you can convey your message within that time, they will be more receptive and will likely step into your booth!