4 Reasons Why Digitizing Your IR Strategy is a Fantastic Idea
Technology has always been an important part of your job, but its value increased sharply with the start of the pandemic. Since those first few weeks of lockdown, your organization — like many others — scrambled to transition to a remote workforce despite the confidentiality of your industry.
But the digital transformation in the capital markets sphere goes beyond where IROs such as yourself can log on for the day. Innovative new IR tech has changed the way IROs access data and host capital markets events.
IR companies with their fingers on the pulse work with the experts at Q4 to digitize their day-to-day operations. Digital acceleration with Q4 Solutions combines cloud services, machine learning, and AI to change the way IROs collect, analyze, and act on data.
Adopting new technology empowers your team with real-time insights into investor behavior and market valuations, letting you cash in on the following advantages.
1. Streamlining Your Workflow
Leading-edge software automates many tasks that usually slow down your workday.
Automated IR engagement analytics trawls your digital footprint, no matter how small or large it may be. It’s capable of processing more data than any human can do by hand, and it delivers actionable data in a single dashboard.
The latest tech can collect, consolidate, and analyze engagement metrics without any oversight, freeing your team to focus on more high-touch tasks.
2. Measuring Your Impact with Ease
Siloed or outdated software doesn’t make it easy to measure or report on your investor outreach impact. This process can take too long when done with the wrong software.
The right software streamlines this process and helps you evaluate if aligned investors are responding to your IR narrative, website, and capital markets events. You can see what resonates and what doesn’t.
3. Delivering Integrated Capital Markets Events
As many offices welcome employees back into the office — at least for a portion of the week — many capital markets events are returning to the physical world. However, investor attitudes towards in-person conferences are less favourable, especially in Asian markets.
The latest IR technology includes innovative webcasting tools that balance in-person, virtual, and hybrid capital markets events. Best of all, these tools are easily integrated into the rest of your platform, so you can gather as much IR intelligence from these meetings, regardless of where they may unfold.
4. Targeting Investors
Digital acceleration hands over new engagement metrics and real-time data, which helps you identify investors who are interested in your brand today.
By embracing the latest IR technology, you can spot those shareholders who need extra attention so that you can fast-track outreach. This oversight will also flag any activist behavior in your funds as it happens, giving you a chance to develop a pre-emptive strategy with your team.
Having your finger on the pulse of investor behavior and sentiment can help you stay relevant in an increasingly challenging capital markets landscape.
Last year’s volatility will continue in 2023 as the bear market threatens to endure. And with a “reasonable” chance of a U.S. recession just around the corner, your greater understanding of shareholders and targeted investors can help you refine your IR narrative and outreach to reflect their needs and concerns.
The pandemic has accelerated how quickly your company has adopted technology. Look for an IR specialist that can help you update newer technologies that prioritize your engagement analytics and workflow.