Marketing on TikTok? Here’s What You Need to Know

Did you know that learning how to market on TikTok is one of the best things you can do as an advertiser?

Making effective advertisements is something that many people struggle with. Not only do you need to choose a specific demographic to target, but you also need to create ads that they’ll engage with. Reaching out to an audience can be difficult unless you make ads on a large platform like TikTok.

If you’ve ever asked yourself, “Should I market on TikTok?” there’s a good chance that you should. TikTok can be accessed by anyone, so you can target a variety of audiences, no matter what you’re offering. Fortunately, marketing on TikTok doesn’t take much to learn.

Read on to learn more about how to advertise on TikTok.

What Is TikTok?

TikTok has become one of the most popular social media apps, with an estimated 1 billion monthly users as of January 2021. Because of this, advertisers see TikTok as a great way to attract people to their products and services.

The app revolves around short-form video content. Similar to the classic app, Vine, users can publish short videos doing a variety of things. Some of the most popular are dancing videos, which have inspired many people to learn how to dance.

Within the app, advertisements can be displayed between videos, and when users initially open the app. This lets advertisers choose how they want their ads to be seen, but many opt for ads in between videos because they can be seen by more people.

TikTok marketing essentially consists of publishing video advertisements and working with content creators. No matter what kind of product or service you’re offering, you can reach your target audience from within the app without worrying about wasting money.

Young User Demographic

The main thing that advertisers should be aware of is that TikTok has a very young audience. In 2019, most TikTok users were between ages 16 and 24. This means that advertisers are extremely limited if they want to offer things that aren’t meant for younger people.

While most users are young, you can still reach out to older audiences. You won’t reach nearly as many people as you would if you were selling things to a young audience, but you can take advantage of the app’s large userbase to reach anyone.

If you do offer products and services designed for younger people, you shouldn’t have a problem thriving on the platform. Keep in mind that you’ll want to use videos that will attract whatever audience you’re targeting.

After making TikTok advertisements, you can repost the videos to other platforms to attract more people. Use the same marketing practices for TikTok videos that you would for any other type of ad and your TikTok ads will be successful.

Influencer Marketing

To make successful TikTok ads, you must be subtle and creative. Most people don’t enjoy getting an advertisement shoved into their face, especially when scrolling through TikTok. To avoid getting your ads overlooked, you can invest in influencer marketing.

Influencer marketing revolves around working with content creators to attract different audiences. For example, you can pay an influencer to advertise a product of yours. Not only will you reach a different audience, but your ads won’t be overlooked.

One of the main benefits of influencer marketing on TikTok is that it allows influencers to make content with your products. This means they can create videos doing whatever they’d like without having to focus on pushing your product.

If you’d like to attract a younger audience, you’ll need to entertain them. Reach out to influencers with young audiences so that you can create fun content with them while showing off your products.

A great example of an influencer that does this is the Brazilian, Bruno Berti. If you watch his videos, you’ll see that he regularly drinks Bang energy drinks while doing something funny. Because the focus isn’t on the drink, people enjoy watching his videos without thinking of them as advertisements.

Create Original Content

For those that are interesting in TikTok marketing, creating original content is a great way to get started. Original content can be difficult to make in the beginning, but you’ll need to make several videos before you can tell what people like.

An effective way to get your page off the ground is to buy TikTok followers. Buying followers will make your profile look more popular, which will make others interested in seeing who you are. From there, you’ll gain more views while pushing the products that you’re selling.

Creating original content is a great advertising method for those that don’t have a large budget. If people like your content, they’ll keep visiting your page to see if you’ve posted new content. They’ll also share your content with others, which will increase how many people are seeing your videos.

If you decide to start making original content, consider getting other digital influencers involved so that you have an easier time growing. Making TikTok ads will big much easier and you’ll find a lot of success on the platform.

Start Marketing on TikTok Today

No matter what kind of products or services you’re offering, consider marketing on TikTok to enjoy having access to its large userbase. You’ll benefit a lot from TikTok ads if you’re targeting a younger audience, but you can reach anyone on the platform.

We encourage you to figure out who exactly you’d like to target. From there, you can come up with appropriate ads that will attract them. If you have the budget, contact large content creators to reach their audience.

Check out our other articles to learn more about marketing!